About Kelly | Chall Performance Coaching
Performance Coach · Certified Run Coach

I spent years coaching women's bodies.Then I started coaching the whole person.

Hi, I'm Kelly, founder of Chall Performance Coaching. I help women train with purpose, fuel without obsession, and build the mental edge that makes everything else possible.

Kelly Chall — Performance Coach

I was a good coach. But I was missing the most important piece.

For years, I coached women on fitness and nutrition. The foundation was solid. My clients were putting in the work and seeing results.

But there was a ceiling. Women would get so far, and then plateau. Or burn out. Or fall off entirely. They weren't failing because they lacked discipline. They were failing because something deeper wasn't being addressed.

Then I took a hard look at my own approach, to my clients, and to myself. And I saw what was missing: mindset. Not toxic positivity. Not "just believe in yourself." The real work — building self-trust, understanding what drives you, learning to show up when motivation disappears and life gets hard.

At the same time, something else changed for me. I stopped coaching women around how their bodies looked, and started coaching them around what their bodies could do. Performance over appearance. That shift — in myself and in my work — changed everything.

"The women who transform aren't the ones who grind the hardest. They're the ones who get aligned."

That's what became the Performance Triangle. The realization that training, fueling, and mindset aren't three separate things — they're one interconnected system. And when you build all three around performance instead of appearance, real, lasting results follow.

As a runner myself, I know what it feels like when training, nutrition, and mental game are firing on all cylinders — and I know what it feels like when they're not. That lived experience is in every program and coaching relationship I bring to CPC.

Everything I do is built on three pillars.

The Performance Triangle is the framework behind every CPC program. Train. Fuel. Think. Not separately — together. Because peak performance doesn't live in any single pillar. It lives at the intersection.

💪

Training

Smart, progressive programming built for your goals and your body

🔥

Fuel

Performance-first nutrition — no restriction, no obsession

🧠

Mindset

The mental resilience and self-trust to follow through

Learn more about the framework

Certified. Evidence-informed. Built for real life.

✓
Certified Personal Trainer Evidence-based programming you can trust
✓
Performance Coach Whole-person coaching across training, nutrition, and mindset
✓
Certified Run Coach Structured run programming from 5K to half marathon and beyond
✓
Anti-Diet Philosophy Performance-focused nutrition — no food rules, no restriction

I don't believe in band-aid solutions or one-size-fits-all plans. Every woman who works with me gets programming that's built for her — her goals, her body, her life. And every program is rooted in the same belief:

"Your body is not a problem to solve. It's the vehicle that carries you to every finish line, every goal, every moment that matters."

I work with women who are serious about their performance.

Not just women who want to lose weight or get in shape. Women who want to perform — in sport, in business, and in life. Women who are ready to stop going through the motions and start doing this with intention.

✓

Runners training for their first 5K, a half marathon, or a new PR — who want a plan that actually prepares them

✓

Athletes and active women who've been training hard but feel like something's missing

✓

Entrepreneurs and high performers who know their physical and mental energy are directly connected to their results

✓

Women who are done with diet culture and ready to fuel for what their body can do

✓

Anyone who's tried the one-pillar approach and is ready for something more complete

You don't have to be elite. You have to be serious — and willing to look at all three pillars, not just the easy ones.

A Little More About Kelly

A few things you'd know if we were talking over coffee:

  • I'm a runner, which means I've had the bad training weeks, the race-day nerves, and the miles where I had to decide whether to keep going. I coach from that experience.
  • I live in Clearwater, FL and my favorite route to run is along the beach at sunrise.
  • My happy place is RV camping on the weekends with my husband and daughters. I love being out in nature and unplugging.
  • I'm obsessed with the intersection of mental performance and physical training — which is why mindset isn't an add-on in my coaching. It's a core pillar.
  • I believe rest is a performance tool, not a sign of weakness. (This one took me a while to learn.)
Kelly Chall

If you're ready to stop going through the motions — let's do this.

Whether you want a structured training plan you can follow on your own, a single coaching call to get unstuck, or a full three-month coaching experience — there's a CPC option built for where you are right now.

Not sure yet? Join the newsletter and get real talk on training, fueling, and performance — straight to your inbox.